SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Stratetegic marketing : an introduction

Proctor, Tony

Stratetegic marketing : an introduction - Routledge, London 2000 - xvii,318

0-415-20811-4


Commerce and Management

658.4012 Pro