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Advertising and the mind of the consumer : what works, what doesn't and why

Max Sutherland and Alice K sylester

Advertising and the mind of the consumer : what works, what doesn't and why - 2nd ed - Allen & Unwin, Australia 2004 - xv,326p

ISBN: 1-86508-231-7

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 659.1 Sut/Syl

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Advertising and the mind of the consumer : what works, what doesn't and why