APA
Callen B., . (2010). Manager's guide to marketing, advertising, and publicity. McGraw - Hill, New York: .
Chicago
Callen Barry, . 2010. Manager's guide to marketing, advertising, and publicity. McGraw - Hill, New York: .
Harvard
Callen B., . (2010). Manager's guide to marketing, advertising, and publicity. McGraw - Hill, New York: .
MLA
Callen Barry, . Manager's guide to marketing, advertising, and publicity. McGraw - Hill, New York: . 2010.