SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Modern advertising management : principles and techniques

Jain, J N & Singh, P P

Modern advertising management : principles and techniques - Regal, New Delhi c2007 - xiv,425p

81-89915-59-2

659.1 Jai/Sin