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Social marketing : improving the quality of life

Kotler, Philip, Roberto, Ned & Lee, Nancy

Social marketing : improving the quality of life - 2nd ed - Sage, Thousand Oaks 2002 - xvi,438

ISBN: 0-7619-2434-5

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Kot

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Social marketing : improving the quality of life