APA
U.C.Mathur, . (2006). Brand management: text and cases. Macmillan India Ltd, New Delhi: .
Chicago
U.C.Mathur, . 2006. Brand management: text and cases. Macmillan India Ltd, New Delhi: .
Harvard
U.C.Mathur, . (2006). Brand management: text and cases. Macmillan India Ltd, New Delhi: .
MLA
U.C.Mathur, . Brand management: text and cases. Macmillan India Ltd, New Delhi: . 2006.