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International marketing strategy : analysis, development and implementation

Isobel Doole & Robin Lowe

International marketing strategy : analysis, development and implementation - 2nd ed - Thomson Learning, London 1999 - xix,572p

ISBN: 1-86152-472-2

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.848 Doo/Low

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International marketing strategy : analysis, development and implementation