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Service marketing : integral customer focus across the firm

Zeithal, Valarie A & Bitner,Mary jo

Service marketing : integral customer focus across the firm - 3rd ed - Tata McGraw Hill, New Delhi 2003 - xx, 668

ISBN: 0-07-053042-4

Dewey Class. No.: 658.8 Zei/Bit

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Service marketing : integral customer focus across the firm