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Building the brand-driven business operationalize your brand to drive profitable growth

Davis, Scott M & Dunn, Michael

Building the brand-driven business operationalize your brand to drive profitable growth - Jossey - Bass, San Francisco c2002 - xvi,299

ISBN: 0-7879-6255-4

Dewey Class. No.: 658.827 Dav/Dun

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Building the brand-driven business operationalize your brand to drive profitable growth