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Marketing research : concepts and cases

Donald R Cooper, Pamela S Schindler

Marketing research : concepts and cases - Tata Mcgraw hill, New Delhi 2006 - xv,771p

ISBN: 0-07-060091-0

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.83 Coo/Sch

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Marketing research : concepts and cases