SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Strategic marketing for nonprofit organizations

Andreasen, Alan R & Kotler, Philip

Strategic marketing for nonprofit organizations - 6th ed - Pearson Prentice Hall, South Asia c2003 - 544

81-7758-955-5

658.8 And/Kot