SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Services marketing : operation,management and strategy

Kenneth E.Clow and David L. Kurtz

Services marketing : operation,management and strategy - 2nd ed - Biztantra, New Delhi 2004 - xiii,460p

81-7722-378-3

658.8 Clo/Kur