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Marketing insights from A to Z:80 concepts every manager needs to know

Kotler, Philip

Marketing insights from A to Z:80 concepts every manager needs to know - John Wiley & Sons, New Delhi 2006 - xviii,206

ISBN: 81-265-0857-4

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Kot

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Marketing insights from A to Z:80 concepts every manager needs to know