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Marketing management planning,implementation & control : global perspective indian context

Ramaswamy, V S & Namakumari, S

Marketing management planning,implementation & control : global perspective indian context - 3rd ed - Macmillan India Ltd, New Delhi 2002 - xxxv,748

ISBN: 978-0333-93719-8

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 658.8 Ram/Nam

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Marketing management planning,implementation & control : global perspective indian context