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Marketing metaphoria what deep metaphors reveal about the minds of consumers
Zaltman, Gerald & Zaltman, Lindsay H
Marketing metaphoria what deep metaphors reveal about the minds of consumers - Harvard Business press, Boston 2008 - xxi,230
978-1-4221-2115-3
658.8342 Zal/Zal
Marketing metaphoria what deep metaphors reveal about the minds of consumers - Harvard Business press, Boston 2008 - xxi,230
978-1-4221-2115-3
658.8342 Zal/Zal