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The Brand management checklist : proven tools & techniques for creating winning brands

Brad VanAuken

The Brand management checklist : proven tools & techniques for creating winning brands - Kongan Page Ltd, New Delhi 2004 - xv,320p

ISBN: 0-7494-4358-8

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 658.827 Van

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The Brand management checklist : proven tools & techniques for creating winning brands