SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Brand switch principles and strategies for brand success

Kapoor, Jagdeep

Brand switch principles and strategies for brand success - 2nd ed - Jaico Publ., Ahmedabad 2004 - ix,145

81-7992-349-5

658.827 Kap