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Lateral marketing : new techniques for finding breakthrough ideas.

Philip Kotler & Fernando Tries De Bes

Lateral marketing : new techniques for finding breakthrough ideas. - New Jersey., John Wiley & Sons, 2003 - xvi,206p

ISBN: 0-471-45516-4

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Kot/Bes

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Lateral marketing : new techniques for finding breakthrough ideas.