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Profit brand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick

Profit brand : how to increase the profitability, accountability & sustainability of brands - Kogan Page, London 2007 - xiv,210

ISBN: 0-7494-5094-0

Dewey Class. No.: 658.827 Wre

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Profit brand : how to increase the profitability, accountability & sustainability of brands