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Brand seg'meant'ation : seven strategies for effective segmentation

Kapoor, Jagdeep

Brand seg'meant'ation : seven strategies for effective segmentation - Macmillan, New Delhi c2006 - viii,92p

ISBN: 1403-92861-4

Dewey Class. No.: 658.827 Kap

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Brand seg'meant'ation : seven strategies for effective segmentation