APA
Tellis G. J., . (2004). Effective advertising. Response Books, New Delhi: .
Chicago
Tellis Gerard J, . 2004. Effective advertising. Response Books, New Delhi: .
Harvard
Tellis G. J., . (2004). Effective advertising. Response Books, New Delhi: .
MLA
Tellis Gerard J, . Effective advertising. Response Books, New Delhi: . 2004.