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Business policy and strategy : concepts and readings

McCarthy, Daniel J, Minichiello, Robert J & Curran, Joseph R

Business policy and strategy : concepts and readings - 4th ed - A.I.T.B.S. Publishers & Distributors, New Delhi 2002 - xii,528

ISBN: 81-85386-49-8

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.4012 McC

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Business policy and strategy : concepts and readings