SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Shopper,buyer,and consumer behavior : theory, marketing applications, and public policy implications

Jay D. Lindquist & M. Joseph Sirgy

Shopper,buyer,and consumer behavior : theory, marketing applications, and public policy implications - 2nd ed - Biztantra, New Delhi 2003 - xxi,598p

81-7722-383-6


Commerce and Management

658.8342 Lin/Sir