APA
Semenik R. J., . (2002). Promotion and integrated marketing communications. South-western, Australia: .
Chicago
Semenik Richard J, . 2002. Promotion and integrated marketing communications. South-western, Australia: .
Harvard
Semenik R. J., . (2002). Promotion and integrated marketing communications. South-western, Australia: .
MLA
Semenik Richard J, . Promotion and integrated marketing communications. South-western, Australia: . 2002.