SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

24 Brand mantras : finding a place in the minds and hearts of consumers

Jagdeep Kapoor

24 Brand mantras : finding a place in the minds and hearts of consumers - Response pbh, New Delhi 2001 - 111p

0-7619-9525-0

658.827 Kap