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Shopper, buyer and consumer behavior : theory, marketing applications and public policy implications

Dana-Nicoleta Lascu, Jay D Lindquist & M Joseph Sirgy

Shopper, buyer and consumer behavior : theory, marketing applications and public policy implications - 2nd ed - Biztantra/Dreamtech Press, New Delhi 2003 - viii,67p

ISBN: 81-7722-441-1

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8342 Las

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Shopper, buyer and consumer behavior : theory, marketing applications and public policy implications