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If you're so brilliant...: how come your brand isn't working hard enough? the essential guide to brand management

Cheverton, Peter

If you're so brilliant...: how come your brand isn't working hard enough? the essential guide to brand management - Kogan Page Ltd, USA 2002 - xii,178

ISBN: 0-7494-3728-6

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.827 Che

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If you're so brilliant...: how come your brand isn't working hard enough? the essential guide to brand management