APA
Amita Shankar, . (1993). Essentials of advertising. Sheth Publ., Mumbai: .
Chicago
Amita Shankar, . 1993. Essentials of advertising. Sheth Publ., Mumbai: .
Harvard
Amita Shankar, . (1993). Essentials of advertising. Sheth Publ., Mumbai: .
MLA
Amita Shankar, . Essentials of advertising. Sheth Publ., Mumbai: . 1993.