APA
David A Aaker E. J., . (2000). Brand leadership. The Free Press, New York: .
Chicago
David A Aaker Erich Joachimsthaler, . 2000. Brand leadership. The Free Press, New York: .
Harvard
David A Aaker E. J., . (2000). Brand leadership. The Free Press, New York: .
MLA
David A Aaker Erich Joachimsthaler, . Brand leadership. The Free Press, New York: . 2000.