SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Consumer behaviour : a strategic approach

Henry Assael

Consumer behaviour : a strategic approach - Biztantra/Dreamtech Press, New Delhi 2005 - xxxii,673p

81-7722-521-9


Commerce and Management

658.83 Ass