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Services marketing : operation, management, and strategy

Kenneth E Clow, David L Kurtz

Services marketing : operation, management, and strategy - 2nd ed - Biztantra, New Delhi c2003 - xii, 460p

ISBN: 81-7722-376-3

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Clo/Kur

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Services marketing : operation, management, and strategy