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Strategic marketing management : planning, implementation and control

Wilson, Richard M S & Gilligan, Colin

Strategic marketing management : planning, implementation and control - 2nd ed - Viva Books/Butterworth-Heinemann, New Delhi 1999 - xx,827

ISBN: 81-7649-070-9

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Wil/Gil

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Strategic marketing management : planning, implementation and control