APA
U C Mathur, . (2006). Brand management : text and cases. Macmillan (I), New Delhi: .
Chicago
U C Mathur, . 2006. Brand management : text and cases. Macmillan (I), New Delhi: .
Harvard
U C Mathur, . (2006). Brand management : text and cases. Macmillan (I), New Delhi: .
MLA
U C Mathur, . Brand management : text and cases. Macmillan (I), New Delhi: . 2006.