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Data mining techniques :for marketing, sales and customer relationship management

Michael J A Berry & Gordon S Linoff

Data mining techniques :for marketing, sales and customer relationship management - 2nd ed - Wiley Dreamtech India, New Delhi 2004 - xix,643p

ISBN: 81-265-0517-6

Subjects--Facted Index Terms:
Computer Science

Dewey Class. No.: 001.642 Ber/Lin

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Data mining techniques :for marketing, sales and customer relationship management