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Lateral marketing : new techniques for finding breakthrough ideas

Kotler, Philip & Bes, Fernando Trias

Lateral marketing : new techniques for finding breakthrough ideas - John Wiley & Sons, Canada 2003 - xviii,205

ISBN: 81-265-0858-2

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 658.8 Kot/Bes

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Lateral marketing : new techniques for finding breakthrough ideas