APA
Lancaster G. &. M. L., . (1993). Essentials of marketing. McGraw - Hill, London: .
Chicago
Lancaster Geoff & Massingham Lester, . 1993. Essentials of marketing. McGraw - Hill, London: .
Harvard
Lancaster G. &. M. L., . (1993). Essentials of marketing. McGraw - Hill, London: .
MLA
Lancaster Geoff & Massingham Lester, . Essentials of marketing. McGraw - Hill, London: . 1993.