SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Essentials of marketing

Lancaster, Geoff & Massingham, Lester

Essentials of marketing - 2nd ed - McGraw - Hill, London 1993 - 496

0-07707728-8

658.8 Lan/Mas