SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Advertising : principles and practice

William Wells,Sandra Moriarty and John Burnett

Advertising : principles and practice - 7th ed - Prentice-hall of india, New Delhi 2007 - xxi,592p

978-81-203-3304-8

659.1 Wel