APA
William Wells S. M. a. J. B., . (2007). Advertising : principles and practice. Prentice-hall of india, New Delhi: .
Chicago
William Wells Sandra Moriarty and John Burnett, . 2007. Advertising : principles and practice. Prentice-hall of india, New Delhi: .
Harvard
William Wells S. M. a. J. B., . (2007). Advertising : principles and practice. Prentice-hall of india, New Delhi: .
MLA
William Wells Sandra Moriarty and John Burnett, . Advertising : principles and practice. Prentice-hall of india, New Delhi: . 2007.