SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Principles of marketing

Kotler, Philip & Armstrong, Gary

Principles of marketing - 10th ed - Prentice-Hall of India, New Delhi 2004 - xxvi,737

81-203-2349-1


Commerce and Management

658.8 Kot/Arm