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Marketing channels : a reletionship management approch

Lou E Pelton, David Strutton and James R Lumpkin

Marketing channels : a reletionship management approch - 2nd ed. - McGraw - Hill, Boston c2002 - xxvi,514p

ISBN: 0-07-120705-8

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.84 Pel

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Marketing channels : a reletionship management approch