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Inclusive branding the why and how of a holistic approach to brands

Schmidt, Klaus & Ludlow, Chris

Inclusive branding the why and how of a holistic approach to brands - Palgrave Macmillan, New York c2002 - xiv,210

ISBN: 0-333-98079-4

Dewey Class. No.: 658.827 Sch/Lud

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Inclusive branding the why and how of a holistic approach to brands