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Consumer behavior

edited by Hoyer, Wayne D. & Maclnnis, Deborah J.

Consumer behavior - 3rd ed - Houfhton Mifflin, Boston 2004 - xx,697

ISBN: 0-618-26482-5

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8342 Hoy/Mac

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Consumer behavior