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Marketing research within a changing information environment

Hair, Joseph F ; Bush, Robert P & Ortinau, David J

Marketing research within a changing information environment - 3rd ed - Tata McGraw-Hill publ., New Delhi 2006 - xxvii,700

ISBN: 0-07-063479-3

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.83 Hai

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Marketing research within a changing information environment