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Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noel

Strategic brand management : creating and sustaining brand equity long term - 2nd ed - Kogan Page, New Delhi 1997 - 443p

ISBN: 81-7554-109-1

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.827 Kap

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Strategic brand management : creating and sustaining brand equity long term