APA
Birn R. J., . (1988). The effective use of market research : how to drive and focus better business decisions. Kogan Page, London: .
Chicago
Birn Robin J, . 1988. The effective use of market research : how to drive and focus better business decisions. Kogan Page, London: .
Harvard
Birn R. J., . (1988). The effective use of market research : how to drive and focus better business decisions. Kogan Page, London: .
MLA
Birn Robin J, . The effective use of market research : how to drive and focus better business decisions. Kogan Page, London: . 1988.