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Business marketing management : a strategic view of industrial and organizational markets

Michael D Hutt & Thomas W Speh

Business marketing management : a strategic view of industrial and organizational markets - 8th ed - Thomson/South-Western, Singapore 2004 - xxx,714p

ISBN: 981-243-888-2

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Hut/Spe

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Business marketing management : a strategic view of industrial and organizational markets