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Consumer behaviour and marketing strategy

J Paul Peter & Jerry C Olson

Consumer behaviour and marketing strategy - 6th ed - Tata McGraw Hill, New Delhi 2006 - Xvi,579p

ISBN: 0-07-06158-5

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 658.8342 PET/OLS

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Consumer behaviour and marketing strategy