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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

John G Freeland

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability - Tata McGraw - Hill publ, New Delhi c2003 - viii,353p

ISBN: 0-07-058677-2

Dewey Class. No.: 658.812 Fre

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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability