APA
Assael H., . (1998). Consumer behavior and marketing action. Cengage Learning, New Delhi: .
Chicago
Assael Henry, . 1998. Consumer behavior and marketing action. Cengage Learning, New Delhi: .
Harvard
Assael H., . (1998). Consumer behavior and marketing action. Cengage Learning, New Delhi: .
MLA
Assael Henry, . Consumer behavior and marketing action. Cengage Learning, New Delhi: . 1998.