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Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt

Brand failures : the truth about the 100 biggest branding mistakes of all time - 2nd ed - Kogan Page, London 2011 - xiv,242

ISBN: 978-0-7494-6299-4

Dewey Class. No.: 658.827 Hai

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Brand failures : the truth about the 100 biggest branding mistakes of all time