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Kellogg on branding the marketing faculty of the Kellogg School of Management

Tybout, Alice M.(ed) & Calkins, Tim (ed)

Kellogg on branding the marketing faculty of the Kellogg School of Management - Wiley, New Delhi 2005 - xvii, 334

ISBN: 8126510277

Dewey Class. No.: 658.827 Tyb/Cal

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Kellogg on branding the marketing faculty of the Kellogg School of Management